The Heart of Our Name: The "Spirit" of Curious Spirit Pictures

Last week, we explored the power of the word 'Curious' – that insatiable drive to ask 'why' and delve deeper into every story, but also that 'Curious' is about rebelling, standing up and striving for originality, difference, and something new.

This week, we turn our attention to its equally vital partner: 'Spirit'. It's the energy that breathes life into every project, the essence that elevates a good story to an unforgettable one. It’s what defines Curious Spirit Pictures, shaping our purpose, focus, and unique approach to storytelling.

The word "spirit" was absolutely key in capturing what I wanted Curious Spirit Pictures to represent. It felt energetic. It felt like the essence of ideas. It felt, perhaps subconsciously, that I was referencing my love for 'Ghostbusters'... but anyway! Just like the word 'Curious', the word 'Spirit' is just as important and sums up our purpose, focus and approach for storytelling.

For me, "spirit" embodies authenticity. This isn't just about being genuine; it's about crafting characters and stories that connect with audiences through truth. It's about creating narratives and portraying individuals that resonate because they reflect real human experiences, struggles, and triumphs – something viewers and readers can truly relate to. In my video work, this hi means capturing the genuine emotions and motivations of the people I feature. Capturing the authenticity of the brand, the emotional purpose and the amazing stories and ambitions of the people behind them.

In my writing, it translates to creating characters with believable flaws and aspirations, navigating situations that feel grounded in reality, even within fantastical settings, making their experiences feel genuine and engaging through relatable journeys and emotions.

"Spirit" also represents my inherent curiosity, which drives me to ask questions and, importantly, to tell stories with a creative twist. I believe that the most compelling narratives often emerge when I look at familiar themes from a new angle, when I dare to be different and inject my unique perspective into the storytelling process. This spirit of inquiry fuels the imaginative premises behind my creative work, pushing me to explore familiar themes in fresh and interesting ways. It’s central to my creative approach, striving to find innovative ways to tell stories, and encouraging me to look beyond conventional approaches to find creative solutions to visual storytelling.

Furthermore, "spirit" signifies my dedication to capturing the essence. Whether I'm working with an organisation to articulate its mission through video or collaborating with an artist to bring their vision to life on screen, my goal is to distil their core identity, their driving force – their spirit – and translate it into a compelling visual and narrative experience. It's about finding the emotional truth and weaving it into the fabric of the story, whether it's a corporate message, crucial information or a fantastical adventure.

Ultimately, the word "spirit" in Curious Spirit Pictures is about connection. I believe that powerful storytelling has the ability to bridge divides, foster empathy, and create a shared understanding. By authentically capturing the essence of a story from diverse perspectives – creating characters and narratives rooted in relatable truth and told with a creative twist – I aim to connect with audiences on a deeper level, leaving a lasting impact. This desire to connect is at the heart of every video production, every script writing project, and it's the very reason I want to share the heartwarming tales found in my growing collection of children’s short stories with young readers.

On a personal level, the "spirit" in the name reflects my own creative purpose. Storytelling isn't just a profession for me; it's a fundamental part of who I am. It's the way I make sense of the world, the way I connect with others, and the way I feel I can contribute something meaningful. The spirit of Curious Spirit Pictures is intrinsically linked to my own creative spirit – the drive to explore, to understand, and to share stories that matter. It's the fire that fuels my passion for creativity, video production, the voice that guides my script writing, and the heart that beats within all my other children’s stories, always seeking that unique and engaging way to share them.

So, when you see the name Curious Spirit Pictures, know that it represents more than just a production company. It embodies my commitment to authenticity – crafting characters and stories that resonate through truth – my thirst for untold stories and for telling them with a creative twist, my dedication to capturing the true essence, my desire to connect with audiences, and the very spirit that drives my creative purpose across all my projects, from impactful videos to engaging scripts and the worlds I create in my children’s short stories.

It's the foundation upon which I build every story I tell.